Book List

Marketing Principles, 4th edition

Dana Lascu (University of Richmond) and Ken Clow (University of Louisiana, Monroe) are well-known academic authors who previously published this book with Cengage/Atomic Dog Publishing. This exciting alternative to long-winded and bloated marketing texts has been updated and renovated to fit the Textbook Media publishing model. For more information, including a table of content, info on instructor and student supplements and author background, click on the Book Information Page link. ISBN: 1-930789-27-0

Textbook Options

Online Book

Provides access to the online textbook. Note: our online book works on operating systems for laptops/desktops from Windows and Apple. For newer devices (smart phones, tablets, Chromebook, Surface, etc.), you want the e-textbook offered by our distribution partner, Chegg. For more on capability, and ordering info for the Chegg e-textbook, we recommend you checkout the LearnMore below BEFORE you make your purchase. Our online version includes highlighting, notes and search tools. No printing option. Requires free download of Microsoft’s Silverlight to enable e-book (newer computers and Netflix users may already have it).  Please refer to the LearnMore PDF below for more info.   

Price: $24.95

Digital Bundle (Online + PDF files)

BEST VALUE: Printable version of online textbook Provides access to the online textbook. Note: our online book works on operating systems for laptops/desktops from Windows and Apple. For newer devices (smart phones, tablets, Chromebook, Surface, etc.), you want the e-textbook offered by our distribution partner, Chegg. For more on capability, and ordering info for the Chegg e-textbook, we recommend you checkout the LearnMore below BEFORE you make your purchase. Online textbook includes highlighting, notes and search tools. Also includes downloadable PDF chapters for easy self-printing and off-line studying. Requires free download of Microsoft’s Silverlight to enable e-book (newer computers and Netflix users may already have it). Please refer to the LearnMore PDF below for more info.  

Price: $32.95

Hybrid Bundle #1 (Black & White Paperback + Online Book)

Provides students with print and online versions of the textbook for convenience and easy access. This black & white paperback is shipped directly to you (allow 5-7 business days). Use the Online Book (see description above for compatibility requirements)  version on a laptop or PC (Windows or MAC only)  while waiting for paperback delivery. Please refer to the LearnMore PDF below for more info.  
Includes:  Online Book

Price: $49.95

Hybrid Bundle #2 (Loose-leaf + Online Book)

A loose-leaf version of the book plus free access to the Online Book (see description above for compatibility requirements). Fits in 3-ring binder (not provided). Use the Online Book on a laptop or PC while the black & white loose-leaf is shipped directly to you (allow 5 to 7 business days).  Please refer to the LearnMore PDF below for more info.  
Includes:  Online Book

Price: $39.95

Student Supplements

Online Lecture Guide

Key points from the textbook used by some instructors to present lectures. Downloadable pdf files.  

 

Price: $6.95