Book List

Marketing Principles, 4th edition

by Dana-Nicoletta Lascu/Kenneth E. Clow
Dana Lascu (University of Richmond) and Ken Clow (University of Louisiana, Monroe) are well-known academic authors who previously published this book with Cengage/Atomic Dog Publishing. This exciting alternative to long-winded and bloated marketing texts has been updated and renovated to fit the Textbook Media publishing model. For more information, including a table of content, info on instructor and student supplements and author background, click on the Book Information Page link. ISBN: 1-930789-27-0

Textbook Options

Online Book

Provides access to basic online textbook for use on laptops & PCs, and includes highlighting, notes and search tools. No printing option. Requires free download of Microsoft’s Silverlight to enable e-book (newer computers and Netflix users may already have it). FOR MOBILE DEVICES OR TABLETS, GO TO WWW.CHEGG.COM AND PURCHASE CHEGG’S e-TEXTBOOK VERSION OF THIS TITLE, which works on all popular devices. Please refer to the LearnMore pdf to the right for more info. 566 pages.  

Price: $19.95

Digital Bundle (Online + PDF files)

BEST VALUE: Printable version of online textbook for use on laptops & PCs. Online textbook includes highlighting, notes and search tools. Also includes downloadable PDF chapters for easy self-printing and off-line studying. Requires free download of Microsoft’s Silverlight to enable e-book (newer computers and Netflix users may already have it). FOR MOBILE DEVICES OR TABLETS, GO TO WWW.CHEGG.COM AND PURCHASE CHEGG’S e-TEXTBOOK VERSION OF THIS TITLE, which works on all popular devices. Please refer to the LearnMore pdf to the right for more info. 566 pages.  

Price: $27.95

Hybrid Bundle #1 (Black & White Paperback + Online Book)

Provides students with print and online versions of the textbook for use on laptops & PCs. Includes an affordable print version of the book. This black & white paperback is shipped directly to you (allow 5-7 business days). Use the Online Book version while waiting for paperback delivery. FOR MOBILE DEVICES OR TABLETS, GO TO WWW.CHEGG.COM AND PURCHASE CHEGG’S e-TEXTBOOK VERSION OF THIS TITLE, which works on all popular devices. Please refer to the LearnMore pdf to the right for more info. 566 pages.  
Includes:  Online Book

Price: $49.95

Hybrid Bundle #2 (Loose-leaf + Online Book)

A black & white loose-leaf version of the book plus access to the Online Book. Use the Online Book on a laptop or PC while the paperback is shipped directly to you (allow 5 to 7 business days). For mobile or tablets, we recommend Chegg’s eTextbook, which works on all popular devices. Please refer to the LearnMore pdf to the right for more info. 566 pages.  
Includes:  Online Book

Price: $39.95

Hybrid Bundle #3 (4-Color Paperback + Online Book)

A 4-color paperback version of the book plus access to the Online Book. Use the Online Book on a laptop or PC while the paperback is shipped directly to you (allow 5 to 7 business days). For mobile or tablets, we recommend Chegg’s eTextbook, which works on all popular devices. Please refer to the LearnMore pdf to the right for more info. 566 pages.  
Includes:  Online Book

Price: $69.95

Student Supplements

Online Lecture Guide

Key points from the textbook used by some instructors to present lectures. Downloadable pdf files.  

 

Price: $4.95