Book List

Marketing Principles, 4th edition

by Dana-Nicoletta Lascu/Kenneth E. Clow
Dana Lascu (University of Richmond) and Ken Clow (University of Louisiana, Monroe) are well-known academic authors who previously published this book with Cengage/Atomic Dog Publishing. This exciting alternative to long-winded and bloated marketing texts has been updated and renovated to fit the Textbook Media publishing model. For more information, including a table of content, info on instructor and student supplements and author background, click on the Book Information Page link. ISBN: 1-930789-27-0

Textbook Options

Online Book

Provides access to basic online textbook for use on laptops & PCs, and includes highlighting, notes and search tools. No printing option. Requires free download of Microsoft’s Silverlight to enable e-book (newer computers and Netflix users may already have it). FOR MOBILE DEVICES OR TABLETS, GO TO WWW.CHEGG.COM AND PURCHASE CHEGG’S e-TEXTBOOK VERSION OF THIS TITLE, which works on all popular devices. Please refer to the LearnMore pdf to the right for more info. 566 pages.  

Price: $19.95

Digital Bundle (Online + PDF files)

BEST VALUE: Printable version of online textbook for use on laptops & PCs. Online textbook includes highlighting, notes and search tools. Also includes downloadable PDF chapters for easy self-printing and off-line studying. Requires free download of Microsoft’s Silverlight to enable e-book (newer computers and Netflix users may already have it). FOR MOBILE DEVICES OR TABLETS, GO TO WWW.CHEGG.COM AND PURCHASE CHEGG’S e-TEXTBOOK VERSION OF THIS TITLE, which works on all popular devices. Please refer to the LearnMore pdf to the right for more info. 566 pages.  

Price: $29.95

Hybrid Bundle #1 (Black & White Paperback + Online Book)

Provides students with print and online versions of the textbook for convenience and easy access. Includes an affordable print version of the book. This black & white paperback is shipped directly to you (allow 5-7 business days). Use the Online Book version on a laptop or PC while waiting for paperback delivery. Please refer to the LearnMore pdf to the right for more info. 566 pages.  
Includes:  Online Book

Price: $49.95

Hybrid Bundle #2 (Loose-leaf + Online Book)

A loose-leaf version of the book plus free access to the Online Book. Fits in 3-ring binder (not provided). Use the Online Book while the black & white loose-leaf is shipped directly to you (allow 5 to 7 business days). Use the Online Book version on a laptop or PC while waiting for paperback delivery. Please refer to the LearnMore pdf to the right for more info. 566 pages.  
Includes:  Online Book

Price: $39.95

Hybrid Bundle #3 (4-Color Paperback + Online Book)

A 4-color version of the book plus free access to the Online Book. Use the Online Book while the paperback is shipped directly to you (allow 5 to 7 business days). Use the Online Book version on a laptop or PC while waiting for paperback delivery. Please refer to the LearnMore pdf to the right for more info. 566 pages.  
Includes:  Online Book

Price: $69.95

Student Supplements

Online Lecture Guide

Key points from the textbook used by some instructors to present lectures. Downloadable pdf files.  

 

Price: $6.95