Marketing Principles, 4th edition
by Dana-Nicoletta Lascu/Kenneth E. Clow
Dana Lascu (University of Richmond) and Ken Clow (University of Louisiana, Monroe) are well-known academic authors who previously published this book with Cengage/Atomic Dog Publishing. This exciting alternative to long-winded and bloated marketing texts has been updated and renovated to fit the Textbook Media publishing model. For more information, including a table of content, info on instructor and student supplements and author background, click on the Book Information Page link. ISBN: 1-930789-27-0
Online Lecture Guide
Key points from the textbook used by some instructors to present lectures. Downloadable pdf files.