Book List

International Marketing, 5th edition

This new edition reflects the author's teaching philosophy: creating vivid, memorable examples that help students retain international marketing theory and facts. Dana Lascu shares her perspectives as a product of different cultures who has experienced and observed marketing on five continents. She explains in detail current political and economic crises, such as the European Union near-unraveling in 2015, prompted by the Greek debt crisis; the Russian annexation of Crimea and Sevastopol, and Russia's suspension from the G8 in 2014. There is a focus in the text and in the new cases on new companies and their branding strategies in countries at all levels of development. In addition, there is more emphasis on branding and new sections on the importance of brand names and country branding. ISBN: 978-0-9969962-1-1

Textbook Options

Online Book

Provides access to the online textbook, which works on Windows, Apple, Android, Kindle, and most other devices. The online version includes highlighting, notes, and search tools. NO PRINTING OPTION. Available in both our new ePub reader and the TMReader for a limited time. Please refer to the LearnMore PDF below for more info and a list of compatible devices.  

Price: $29.95

Digital Bundle (Online + PDF)

BEST VALUE: Provides access to the online textbook, which works on Windows, Apple, Android, Kindle, and most other devices. The online version includes highlighting, notes, and search tools. PLUS the Digital Bundle includes downloadable PDF files (by chapter) for easy self-printing and off-line studying. Available in both our new ePub reader and the TMReader for a limited time. Please refer to the LearnMore PDF below for more info and a list of compatible devices.  

Price: $36.95

Hybrid Bundle #1 (Paperback + Online Book)

Provides students with print and online versions of the textbook for convenience and easy access. This black & white paperback is shipped directly to you (allow up to 7 business days). Use the Online Book while waiting for paperback delivery. Please refer to the LearnMore PDF below for more info.  
Includes:  Online Book

Price: $54.95

Hybrid Bundle #2 (Loose-leaf + Online Book)

A black & white loose-leaf version of the book plus free access to the Online Book. Fits in 3-ring binder (not provided). Use the Online Book while the black & white loose-leaf is shipped directly to you (allow up to 7 business days). Please refer to the LearnMore PDF below for more info.  
Includes:  Online Book

Price: $44.95

Hybrid Bundle #3 (4-Color Paperback + Online Book)

A 4-color version of the book plus free access to the Online Book. Use the Online Book to study while the paperback is shipped directly to you (allow up to 10 business days). Please refer to the LearnMore PDF below for more info.  
Includes:  Online Book

Price: $69.95

Student Supplements

Online Lecture Guide

Key points from the textbook used by some instructors to present lectures. Downloadable pdf files.  

 

Price: $7.95