Book List

International Marketing, 6th edition

9781732242524
Written during a turbulent period of protectionist actions, with the vast benefits of free trade questioned and aggressively challenged, along with the existing world order, this new edition offers insights into disruptive trade, economic, and political environmental developments and their effects, direct and indirect, on marketing. Includes new coverage on services exports and the booming international e-commerce and e-payments sectors. Also presented are insights into international marketing in emerging markets, with new and current examples from, in particular, Latin America and Africa. Finally, all the cases have been revised, with current company examples, and industry and international trade developments. Several new cases were added. 13 Digit ISBN: 978-1-7322425-2-4; 10 Digit ISBN: 1-7322425-2-6

Textbook Options

Online eBook

Provides access to the online textbook, which works on Windows, Apple, Android, and most other devices. The online version includes highlighting, notes, and search tools. NO PRINTING OPTION. Please refer to the LearnMore PDF below for more info and a list of compatible devices.  

Price: $34.95

Digital Bundle (Online eBook + Downloadable PDF Files)

BEST VALUE: Provides access to the online textbook, which works on Windows, Apple, Android, and most other devices. The online version includes highlighting, notes, and search tools. PLUS the Digital Bundle includes downloadable PDF files (by chapter) for easy self-printing and off-line studying. Please refer to the LearnMore PDF below for more info and a list of compatible devices. This option/format is recommended for students covered under the Americans with Disability Act (ADA).  

Price: $42.95

Hybrid Bundle #1 (Black&White Paperback + Online eBook)

Provides students with print and online versions of the textbook for convenience and easy access. This black & white paperback is shipped directly to you (allow up to 7 business days). Use the Online Book while waiting for paperback delivery. Please refer to the LearnMore PDF below for more info.  
Includes:  Online eBook

Price: $69.95

Hybrid Bundle #2 (Black&White Loose-leaf + Online eBook)

A black & white loose-leaf version of the book plus free access to the Online Book. Fits in 3-ring binder (not provided). Use the Online Book while the black & white loose-leaf is shipped directly to you (allow up to 7 business days). Please refer to the LearnMore PDF below for more info.  
Includes:  Online eBook

Price: $54.95

Hybrid Bundle #3 (4-Color Paperback + Online eBook)

A 4-color version of the book plus free access to the Online Book. Use the Online Book to study while the paperback is shipped directly to you (allow up to 10 business days). Please refer to the LearnMore PDF below for more info.  
Includes:  Online eBook

Price: $84.95

Student Supplements

Quizlet for Lascu International Mktg 6th

Quizlet is an easy-to-use online learning tool built from all the key terms from the textbook. Students can turbo charge their studying via digital flashcards and other types of study apps, including tests and games. Students are able to listen to audio, as well as, create their own flashcards. Quizlet is a cross-platform application and can be used on a desktop, tablet or smartphone.  

 

Price: $9.95

Downloadable Lecture Guide

Key points from the textbook used by some instructors to present lectures. Downloadable pdf files.  

Price: $9.95