Book List

Marketing in the 21st Century, 12th edition

9780996095402
The 12th edition of this proven and popular textbook is now available for instructor review. With 12e, Joel Evans and Barry Berman continue to deliver a comprehensive, yet reader-friendly, look at the field of marketing. Known for providing current, real-world examples and cases, the authors also take advantage of our online publishing model and provide carefully selected links to videos, web-sites and articles that provide students with real-time lessons in marketing. Supported by a complete list of instructor ancillaries as well as student supplements including a unique Student Portfolio for Marketing Planning. ISBN: 978-0-9960954-0-2

Textbook Options

Online Book

Provides access to the online textbook, which works on Windows, Apple, Android, and most other devices. The online version includes highlighting, notes, and search tools. NO PRINTING OPTION. Please refer to the LearnMore PDF below for more info and a list of compatible devices.  
Includes:  Newsletter to accompany Marketing in the 21st Century

Price: $34.95

Digital Bundle (Online + PDF)

BEST VALUE: Provides access to the online textbook, which works on Windows, Apple, Android, and most other devices. The online version includes highlighting, notes, and search tools. PLUS the Digital Bundle includes downloadable PDF files (by chapter) for easy self-printing and off-line studying. Please refer to the LearnMore PDF below for more info and a list of compatible devices. This option/format is recommended for students covered under the Americans with Disability Act (ADA).  
Includes:  Newsletter to accompany Marketing in the 21st Century

Price: $42.95

Hybrid Bundle #1 (Paperback + Online Book)

Provides students with print and online versions of the textbook for convenience and easy access. This black & white paperback is shipped directly to you (allow up to 7 business days). Use the Online Book while waiting for paperback delivery. Please refer to the LearnMore PDF below for more info.  
Includes:  Newsletter to accompany Marketing in the 21st Century ,  Online Book

Price: $69.95

Hybrid Bundle #2 (Loose-leaf + Online Book)

A black & white loose-leaf version of the book plus free access to the Online Book. Fits in 3-ring binder (not provided). Use the Online Book while the black & white loose-leaf is shipped directly to you (allow up to 7 business days). Please refer to the LearnMore PDF below for more info.  
Includes:  Newsletter to accompany Marketing in the 21st Century ,  Online Book

Price: $54.95

Hybrid Bundle #3 (4-Color Paperback + Online Book)

A 4-color version of the book plus free access to the Online Book. Use the Online Book to study while the paperback is shipped directly to you (allow up to 10 business days). Please refer to the LearnMore PDF below for more info.  
Includes:  Newsletter to accompany Marketing in the 21st Century ,  Online Book

Price: $84.95

Student Supplements

Newsletter to accompany Marketing in the 21st Century

A free PDF download of newsletters to accompany Evans & Berman's Marketing in the 21st Century  

 

Price: $0.00

Marketing Exercises

The exercises in this workbook are geared to directly to Marketing 12e: Marketing in the 21st Century. They are intended to better help you understand and to apply the key marketing discussed throughout the book. There are 44 exercises that encompass every part and chapter of the book.  

Price: $6.95

Strategic Marketing Planning Workbook

User-friendly Strategic Marketing Plan Template includes 4 PDF files to use in building and printing a strategic marketing plan. Adobe Flash (free download available) is needed.  

Price: $9.95

Lecture Guide

Key points from the textbook used by some instructors to present lectures. 22 chapters in downloadable pdf files.  

Price: $9.95

Practice Quiz Answers

Free supplement that contains the end-of-chapter questions in the textbook. Downloadable pdf file.  

Price: $0.00