Book List

Retailing: Integrated Retail Management, 2nd edition

9781930789463
Light on the fluff; solid on the basics: 2e is concise, yet thorough. It presents basic concepts and current theory along with memorable and up-to-date retail practice examples and cases. Uses an Integrated Retail Management flow chart to depict retail functions. Most retail texts present students with a series of chapters that provide useful information but fail to explain how the various activities involved in retailing affect each other. The authors' approach is to offer the student an overview of the retail process through the use of an integrated retail management (IRM) plan. The steps involved in retailing as presented in the text are tied together through the IRM plan. And e-tailing is included throughout the text and not treated as a stand-alone chapter. This helps emphasize that e-tailing is a form of retailing that uses many of the same models as other forms. By Dr. James Ogden (Kutztown University) and Dr. Denise Ogden (Penn State University - Lehigh Valley). ISBN: 1-930789-46-7 or 978-1-930789-46-3

Textbook Options

Online Book

Provides access to the online textbook, which works on Windows, Apple, Android, Kindle, and most other devices. The online version includes highlighting, notes, and search tools. NO PRINTING OPTION. Available in both our new ePub reader and the TMReader for a limited time. Please refer to the LearnMore PDF below for more info and a list of compatible devices.  

Price: $29.95

Digital Bundle (Online + PDF files)

BEST VALUE: Provides access to the online textbook, which works on Windows, Apple, Android, Kindle, and most other devices. The online version includes highlighting, notes, and search tools. PLUS the Digital Bundle includes downloadable PDF files (by chapter) for easy self-printing and off-line studying. Available in both our new ePub reader and the TMReader for a limited time. Please refer to the LearnMore PDF below for more info and a list of compatible devices.  

Price: $36.95

Hybrid Bundle #1 (Paperback + Online Book)

Provides students with print and online versions of the textbook for convenience and easy access. This black & white paperback is shipped directly to you (allow up to 7 business days). Use the Online Book while waiting for paperback delivery. Please refer to the LearnMore PDF below for more info.  
Includes:  Online Book

Price: $52.95

Hybrid Bundle #2 (Loose-leaf + Online Book)

A black & white loose-leaf version of the book plus free access to the Online Book. Fits in 3-ring binder (not provided). Use the Online Book while the black & white loose-leaf is shipped directly to you (allow up to 7 business days). Please refer to the LearnMore PDF below for more info.  
Includes:  Online Book

Price: $42.95

Hybrid Bundle #3 (4-Color Paperback + Online Book)

A 4-color version of the book plus free access to the Online Book. Use the Online Book to study while the paperback is shipped directly to you (allow up to 10 business days). Please refer to the LearnMore PDF below for more info.  
Includes:  Online Book

Price: $64.95

Student Supplements

Lecture Guide

An online lecture guide that supplements each chapter of the textbook. Downloadable PDF files by chapter.  

 

Price: $7.95