Book List

Selling Financial Products in Today's Environment

9780996996358
The idea... for this book is grounded in this simple premise: banking continues to change. Banks and bankers who refuse to change will be left behind. This book offers a study of the process and principles involved in selling financial instruments and services. It emphasizes the special aspects related to selling/marketing in the banking industry. Both financial products and services will be addressed. Special attention is given to selling implementation. Cases, exercises, questions, and assignments will be used to amplify text materials. The biggest problem with getting into the selling mode for most people is the fear of failure. This book is designed to take the fear out of selling by presenting the key theoretical aspects of selling and showing the student how to apply them in a manner that will promote success in the selling of financial products. The book is unique in that it allows the user to practice applying their knowledge through exercises and case studies. 13 Digit ISBN: 978-0-9969963-5-8; 10 Digit ISBN: 0-9969963-5-4

Textbook Options

Online Book

Provides access to the online textbook, which works on Windows, Apple, Android, and most other devices. The online version includes highlighting, notes, and search tools. NO PRINTING OPTION. Please refer to the LearnMore PDF below for more info and a list of compatible devices.  

Price: $19.95

Digital Bundle (Online Book + PDF files)

BEST VALUE: Provides access to the online textbook, which works on Windows, Apple, Android, and most other devices. The online version includes highlighting, notes, and search tools. PLUS the Digital Bundle includes downloadable PDF files (by chapter) for easy self-printing and off-line studying. Please refer to the LearnMore PDF below for more info and a list of compatible devices. This option/format is recommended for students covered under the Americans with Disability Act (ADA).  

Price: $29.95

Hybrid Bundle #1 (Black&White Paperback + Online Book)

Provides students with print and online versions of the textbook for convenience and easy access. This black & white paperback is shipped directly to you (allow up to 7 business days). Use the Online Book while waiting for paperback delivery. Please refer to the LearnMore PDF below for more info.  
Includes:  Online Book

Price: $39.95

Hybrid Bundle #2 (Black&White Loose-leaf + Online Book)

A black & white loose-leaf version of the book plus free access to the Online Book. Fits in 3-ring binder (not provided). Use the Online Book while the black & white loose-leaf is shipped directly to you (allow up to 7 business days). Please refer to the LearnMore PDF below for more info.  
Includes:  Online Book

Price: $34.95

Hybrid Bundle #3 (4-Color Paperback + Online Book)

A 4-color version of the book plus free access to the Online Book. Use the Online Book to study while the paperback is shipped directly to you (allow up to 10 business days). Please refer to the LearnMore PDF below for more info.  
Includes:  Online Book

Price: $49.95