Book List

The Essentials of Business Research, 2nd ed.

9781942041481
The Essentials of Business Research, Second Edition is a succinct, streamlined text that focuses on the core concepts and issues in the field while providing an approach to business research that balances theory with practice. It guides the student in designing, conducting, and interpreting research. This comprehensive textbook covers the full range of topics, including the following: • Secondary research and data mining • Business research ethics • Internet marketing research • Qualitative and exploratory research • Data collection tool design and deployment • Qualitative data analysis • Statistical analysis • Research report preparation This book offers a range of tools to help students develop and test their research and analytical skills. ISBN: 978-1-942041-50-4

Textbook Options

Online Book

Provides access to the online textbook, which works on Windows, Apple, Android, and most other devices. The online version includes highlighting, notes, and search tools. NO PRINTING OPTION. Please refer to the LearnMore PDF below for more info and a list of compatible devices. ISBN: 978-1-942041-37-5  

Price: $38.95

Digital Bundle (Online Book + PDF Files)

BEST VALUE: Provides access to the online textbook, which works on Windows, Apple, Android, and most other devices. The online version includes highlighting, notes, and search tools. PLUS the Digital Bundle includes downloadable PDF files (by chapter) for easy self-printing and off-line studying. Please refer to the LearnMore PDF below for more info and a list of compatible devices. This option/format is recommended for students covered under the Americans with Disability Act (ADA).  

Price: $45.95

Hybrid Bundle #1 (Black & White Paperback + Online Book)

Provides students with print and online versions of the textbook for convenience and easy access. This black & white paperback is shipped directly to you (allow up to 7 business days). Use the Online Book while waiting for paperback delivery. Please refer to the LearnMore PDF below for more info. ISBN: 978-1-942041-34-4  
Includes:  Online Book

Price: $52.95

Hybrid Bundle #2 (Black & White Loose-leaf + Online Book)

A black & white loose-leaf version of the book plus free access to the Online Book. Fits in 3-ring binder (not provided). Use the Online Book while the black & white loose-leaf is shipped directly to you (allow up to 7 business days). Please refer to the LearnMore PDF below for more info. ISBN: 978-1-942041-35-1  
Includes:  Online Book

Price: $47.95

Hybrid Bundle #3 (4-Color Paperback + Online Book)

A 4-color version of the book plus free access to the Online Book. Use the Online Book to study while the paperback is shipped directly to you (allow up to 10 business days). Please refer to the LearnMore PDF below for more info. ISBN: 978-1-942041-36-8  
Includes:  Online Book

Price: $67.95

Student Supplements

Quizlet Study Set for Silver Essentials of Business Research

Quizlet is an easy-to-use online learning tool built from all the key terms from the textbook. Students can turbo charge their studying via digital flashcards and other types of study apps, including tests and games. Students are able to listen to audio, as well as, create their own flashcards. Quizlet is a cross-platform application and can be used on a desktop, tablet or smartphone.  

 

Price: $9.95

Downloadable Lecture Guide

This printable lecture guide is designed for student use and is available as a study tool and lecture resource. It contains key points, tables, and illustrations from the textbook. Downloadable pdf files contains numerous slides for each chapter of the textbook.  

Price: $9.95