Marketing in the 21st Century, 12th edition

9780996095402
The 12th edition of this proven and popular textbook is now available for instructor review. With 12e, Joel Evans and Barry Berman continue to deliver a comprehensive, yet reader-friendly, look at the field of marketing. Known for providing current, real-world examples and cases, the authors also take advantage of our online publishing model and provide carefully selected links to videos, web-sites and articles that provide students with real-time lessons in marketing. Supported by a complete list of instructor ancillaries as well as student supplements including a unique Student Portfolio for Marketing Planning. ISBN: 978-0-9960954-0-2

Textbook Options

Online eBook

Go green by selecting this option! Provides 180-day access to the online textbook, which works on popular devices. Includes highlighting, notes, and search tools. NOTE: no printing option. See LearnMore for more info and a list of compatible devices.  
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Expedited Print Bundle (Black & White Loose-leaf + Online eBook)

Black & white, loose-leaf version + access to the Online Book. Print version is in-stock and ships same day. Fits in 3-ring binder (not provided). Allow 4 business days (via FedEx Priority Flat Rate). Use the Online Book while the loose-leaf ships. See LearnMore for more info.  
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Digital Bundle (Online eBook + Downloadable PDF Files)

BEST VALUE: Provides access to the online textbook, which works on Windows, Apple, Android, and most other devices. The online version includes highlighting, notes, and search tools. PLUS the Digital Bundle includes downloadable PDF files (by chapter) for easy self-printing and off-line studying. Please refer to the LearnMore PDF below for more info and a list of compatible devices. This option/format is recommended for students covered under the Americans with Disability Act (ADA).  
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Total: $49.95

Paperback Bundle (Black & White Paperback + Online eBook)

Black & white paperback + access to the Online Book. NOTE: paperback is print-on-demand. Once printed it ships via FedEx Priority Flat Rate (allow 10 business days). Use the Online Book while waiting for delivery. See LearnMore for more info.  
$64.95*
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Color Paperback Bundle (4-Color Paperback + Online eBook)

Color paperback + access to the Online Book. NOTE: paperback is print-on-demand. Once printed, it ships via FedEx Priority Flat Rate (allow 10 business days). Use Online Book while the paperback ships. See LearnMore for more info.  
$74.95*
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Student Supplements

Marketing Exercises

The exercises in this workbook are geared to directly to Marketing 12e: Marketing in the 21st Century. They are intended to better help you understand and to apply the key marketing discussed throughout the book. There are 44 exercises that encompass every part and chapter of the book.  
$6.95
Price: $6.95
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Total: $6.95

Strategic Marketing Planning Workbook

User-friendly Strategic Marketing Plan Template includes 4 PDF files to use in building and printing a strategic marketing plan. Adobe Flash (free download available) is needed.  
$9.95
Price: $9.95
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Total: $9.95

Downloadable Lecture Guide

Key points from the textbook used by some instructors to present lectures. 22 chapters in downloadable pdf files.  
$9.95
Price: $9.95
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Total: $9.95

Practice Quiz Answers

Free supplement that contains the end-of-chapter questions in the textbook. Downloadable pdf file.  
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