Marketing Research Principles: Putting Research into Practice, 2nd ed.

9780996095488
Four themes define this cutting edge book: A strong emphasis on how to use marketing research to make better management decisions; a focus on understanding and interpreting marketing research studies; application of marketing research to marketing and business situations, and integration of data analysis, interpretation, application, data presentation, and decision making throughout the entire text. Research is put into practice in every chapter. Data sets and files related to the Dealing with Data sections and a comprehensive case are available at an accompanying website. Instructor ancillaries include Instructor's manual, Test items/test CD, PPTs, SPSS Data Sets, and the authors' blog. ISBN: ISBN 978-0-9960954-8-8

Textbook Options

Online Book

Go green by selecting this best-priced option! Provides 180-day access to the online textbook, which works on popular devices. Includes highlighting, notes, and search tools. NOTE: no printing option. See LearnMore for more info and a list of compatible devices.  
$39.95
Price: $39.95
+$9.95
+$9.95
Total: $39.95

Hybrid Bundle #2 (Black & White Loose-leaf + Online Book)

Black & white, loose-leaf version + access to the Online Book. Print version is in-stock and ships same day. Fits in 3-ring binder (not provided). Allow 4 business days (via FedEx Priority Flat Rate). Use the Online Book while the loose-leaf ships. See LearnMore for more info.  
$49.95*
*Plus Shipping
Includes:  Online Book
Price: $49.95
+$9.95
Total: $49.95*
*Plus Shipping

Hybrid Bundle #1 (Paperback + Online Book)

Provides students with print and online versions of the textbook for convenience and easy access. This black & white paperback is shipped directly to you (allow up to 7 business days). Use the Online Book while waiting for paperback delivery.  Please refer to the LearnMore PDF below for more info. 540 pages.  
$69.95*
*Plus Shipping
Includes:  Online Book
Price: $69.95
+$9.95
Total: $69.95*
*Plus Shipping

Hybrid Bundle #3 (4-Color Paperback + Online Book)

A 4-color version of the book plus free access to the Online Book.  Use the Online Book to study while the paperback is shipped directly to you (allow up to 10 business days).   Please refer to the LearnMore PDF below for more info. 540 pages  
$74.95*
*Plus Shipping
Includes:  Online Book
Price: $74.95
+$9.95
Total: $74.95*
*Plus Shipping

Student Supplements

Quizlet Study Set

Quizlet is an easy-to-use online learning tool built from all the key terms from the textbook. Students can turbo charge their studying via digital flashcards and other types of study apps, including tests and games. Students are able to listen to audio, as well as, create their own flashcards. Quizlet is a cross-platform application and can be used on a desktop, tablet or smartphone.  
$9.95
Price: $9.95
+$9.95
Total: $9.95

Downloadable Lecture Guide

Key points from the textbook used by some instructors to present lectures. Downloadable pdf files.    
$9.95
Price: $9.95
+$9.95
Total: $9.95