Essentials of Business Research
2nd edition. SILVER, STEPHENS, KERNEK, LOUDON & WRENN
The Essentials of Business Research, Second Edition is a succinct, streamlined text that focuses on the core concepts and issues in the field while providing an approach to business research that balances theory with practice. It guides the student in designing, conducting, and interpreting research. This comprehensive textbook covers the full range of topics, including the following: • Secondary research and data mining • Business research ethics • Internet marketing research • Qualitative and exploratory research • Data collection tool design and deployment • Qualitative data analysis • Statistical analysis • Research report preparation This book offers a range of tools to help students develop and test their research and analytical skills.