Entrepreneurship

1st Edition BRESSLER, ET AL.

ENTREPRENEURSHIP: Concepts & Cases provides students with step-by-step approach to starting a new business venture while offering real-life entrepreneur stories from both well-known business owners and small-town entrepreneurs. The authors make a point to cover the most up-to-date information, including COVID-19 and examples of how entrepreneurs and small business owners are responding to the pandemic. In addition, we have included classroom-tested cases based on actual small business challenges and opportunities. The text is designed to help students understand how to prepare a business plan or shortened version of a business plan, which is a critical skill for business owners and those who work with them to prepare business plans and secure financing for startups and business expansions.