Marketing: Essentials, 6th edition

9780996996389
Marketing: Essentials is written to provide a basic understanding and appreciation for marketing. Dr. Clow's extensive business experience offers compelling examples and valuable perspectives. Dr. Lascu's international heritage and experience provides a higher level of understanding of marketing within the global environment. These two veteran authors have once again teamed up to provide an informative and readable text based on current theory. ISBN (13 digit) 978-0-9969963-8-9 ISBN (10 digit) 0-9969963-8-9

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