Marketing Essentials, 7th edition

978-1-891002-77-9
Marketing: Essentials is written to provide a basic understanding and appreciation for marketing. Dr. Lascu's international heritage and experience provides a higher level of understanding of marketing within the global environment. ISBN 978-1-891002-77-9.

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Student Supplements

Quizlet Study Set for Marketing Essentials

Quizlet is an easy-to-use online learning tool built from all the key terms from the textbook. Students can turbo charge their study-ing via digital flashcards and other types of study apps, including tests and games. Students are able to listen to audio, as well as, create their own flashcards. Quizlet is a cross-platform application and can be used on a desktop, tablet or smartphone.  
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