Book List

Marketing: Essentials, 6th edition

9780996996389
Marketing: Essentials is written to provide a basic understanding and appreciation for marketing. Dr. Clow's extensive business experience offers compelling examples and valuable perspectives. Dr. Lascu's international heritage and experience provides a higher level of understanding of marketing within the global environment. These two veteran authors have once again teamed up to provide an informative and readable text based on current theory. ISBN (13 digit) 978-0-9969963-8-9 ISBN (10 digit) 0-9969963-8-9

Textbook Options

Online eBook

Provides access to the online textbook, which works on Windows, Apple, Android, and most other devices. The online version includes highlighting, notes, and search tools. NO PRINTING OPTION. Please refer to the LearnMore PDF below for more info and a list of compatible devices.  

Price: $34.95

Digital Bundle (Online eBook + Downloadable PDF Files)

BEST VALUE: Provides access to the online textbook, which works on Windows, Apple, Android, and most other devices. The online version includes highlighting, notes, and search tools. PLUS the Digital Bundle includes downloadable PDF files (by chapter) for easy self-printing and off-line studying. Please refer to the LearnMore PDF below for more info and a list of compatible devices. This option/format is recommended for students covered under the Americans with Disability Act (ADA).  

Price: $42.95

Hybrid Bundle #1 (Black&White Paperback + Online eBook)

Provides students with print and online versions of the textbook for convenience and easy access. This black & white paperback is shipped directly to you (allow up to 7 business days). Use the Online Book while waiting for paperback delivery. Please refer to the LearnMore PDF below for more info.  
Includes:  Online eBook

Price: $69.95

Hybrid Bundle #2 (Black&White Loose-leaf + Online eBook)

A black & white loose-leaf version of the book plus free access to the Online Book. Fits in 3-ring binder (not provided). Use the Online Book while the black & white loose-leaf is shipped directly to you (allow up to 7 business days). Please refer to the LearnMore PDF below for more info.  
Includes:  Online eBook

Price: $54.95

Hybrid Bundle #3 (4-Color Paperback + Online eBook)

A 4-color version of the book plus free access to the Online Book. Use the Online Book to study while the paperback is shipped directly to you (allow up to 10 business days). Please refer to the LearnMore PDF below for more info.  
Includes:  Online eBook

Price: $84.95

Student Supplements

Downloadable Lecture Guide

Key points from the textbook used by some instructors to present lectures. Downloadable pdf files.  

 

Price: $9.95