Marketing: Essentials 6e
6th edition. LASCU
(NOTE: There is a newer edition of this title available. See Marketing Essentials 7e.) This textbook is a shorter, more concise treatment than most competitors and is known for its "easy read" and memorable examples. Coverage includes more on tech, more on B-to-B, and more international. Includes cases. A great alternative to the traditional entries.
There are no products in this course.