Strategic Management Essentials


Strategic Management Essentials: Concepts and Cases provides a more manageable level of coverage of the strategic management process. It includes the development of a vision, a mission, and objectives; strategy development and selection; and strategy implementation, control, and evaluation. Ethical decision making and corporate social responsibility are also covered. The classroom-tested cases describe real-world applications of these topics for individual analysis or team analysis. This concise approach to the content allows more time for emphasis on case analysis, discussion boards, and other written assignments during the course.

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