Book List

Marketing Management: A Customer-Centric Financial Approach

9780996996303
The idea... behind this text is to prepare emerging marketing professionals with tools to succeed. Currently available texts do not meet the needs of the majority of students enrolled in the Marketing Management capstone course. So this book features four themes that make it distinctive and useful to marketing students. These include emphasizing customer service; focusing on entry-level and first-line supervisory positions; carefully integrating the disciplines of marketing and management; and providing methods to analyze the financial impact of marketing decisions – with a focus on financial analysis in every chapter. ISBN: 978-0-9969963-0-3

Textbook Options

Online Book

Provides access to the online textbook, which works on Windows, Apple, Android, Kindle, and most other devices. The online version includes highlighting, notes, and search tools. NO PRINTING OPTION. Available in both our new ePub reader and the TMReader for a limited time. Please refer to the LearnMore PDF below for more info and a list of compatible devices.  

Price: $34.95

Digital Bundle (Online Book + PDF)

BEST VALUE: Provides access to the online textbook, which works on Windows, Apple, Android, and most other devices. The online version includes highlighting, notes, and search tools. PLUS the Digital Bundle includes downloadable PDF files (by chapter) for easy self-printing and off-line studying. Please refer to the LearnMore PDF below for more info and a list of compatible devices. This option/format is recommended for students covered under the Americans with Disability Act (ADA).  

Price: $42.95

Hybrid Bundle #1 (Paperback + Online Book)

Provides students with print and online versions of the textbook for convenience and easy access. This black & white paperback is shipped directly to you (allow up to 7 business days). Use the Online Book while waiting for paperback delivery. Please refer to the LearnMore PDF below for more info.  

Price: $69.95

Hybrid Bundle #2 (Loose-leaf + Online Book)

A black & white loose-leaf version of the book plus free access to the Online Book. Fits in 3-ring binder (not provided). Use the Online Book while the black & white loose-leaf is shipped directly to you (allow up to 7 business days). Please refer to the LearnMore PDF below for more info.  

Price: $54.95

Hybrid Bundle #3 (4-Color Paperback + Online Book)

A 4-color version of the book plus free access to the Online Book. Use the Online Book to study while the paperback is shipped directly to you (allow up to 10 business days). Please refer to the LearnMore PDF below for more info.  

Price: $84.95

Student Supplements

Problem Set

This Marketing Management Problems 2018 Edition is designed to provide additional financial analysis problems not found in the textbook. The 80-plus problems contained in this inexpensive supplement resemble the problems in the Marketing Management text. Explanations on how to conduct the financial analysis is provided in each chapter of the Marketing Management text. 35 pages.  

 

Price: $5.95

Downloadable Lecture Guide

An online lecture guide that supplements each chapter of the textbook. Downloadable pdf files.  

Price: $9.95