Book List

The Essentials of Marketing Research, 4th edition

9780996095471
Identifying and assessing information is a key to a successful marketing strategy. The Essentials of Marketing Research, 4th Edition, guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including: • Secondary research and data mining • Marketing research ethics • Internet marketing research • Qualitative and exploratory research • Data collection tool design and deployment • Qualitative data analysis • Statistical analysis • Research report preparation With learning objectives at the beginning of each chapter, a host of cases and a comprehensive companion website, this book offers a range of tools to help students develop and test their research and analytical skills. ISBN: 978-0-9960954-7-1

Textbook Options

Online Book

Provides access to the online textbook, which works on Windows, Apple, Android, and most other devices. The online version includes highlighting, notes, and search tools. NO PRINTING OPTION. Please refer to the LearnMore PDF below for more info and a list of compatible devices.  

Price: $34.95

Digital Bundle (Online Book + PDF Files)

BEST VALUE: Provides access to the online textbook, which works on Windows, Apple, Android, and most other devices. The online version includes highlighting, notes, and search tools. PLUS the Digital Bundle includes downloadable PDF files (by chapter) for easy self-printing and off-line studying. Please refer to the LearnMore PDF below for more info and a list of compatible devices. This option/format is recommended for students covered under the Americans with Disability Act (ADA).  

Price: $42.95

Hybrid Bundle #1 (Paperback + Online Book)

Provides students with print and online versions of the textbook for convenience and easy access. This black & white paperback is shipped directly to you (allow up to 7 business days). Use the Online Book while waiting for paperback delivery. Please refer to the LearnMore PDF below for more info.  
Includes:  Online Book

Price: $69.95

Hybrid Bundle #2 (Loose-leaf + Online Book)

A black & white loose-leaf version of the book plus free access to the Online Book. Fits in 3-ring binder (not provided). Use the Online Book while the black & white loose-leaf is shipped directly to you (allow up to 7 business days). Please refer to the LearnMore PDF below for more info.  
Includes:  Online Book

Price: $54.95

Hybrid Bundle #3 (4-Color Paperback + Online Book)

A 4-color version of the book plus free access to the Online Book. Use the Online Book to study while the paperback is shipped directly to you (allow up to 10 business days). Please refer to the LearnMore PDF below for more info.  
Includes:  Online Book

Price: $89.95

Student Supplements

Online Lecture Guide

Key points from the textbook used by some instructors to present lectures. Downloadable pdf files.  

 

Price: $9.95