Consumer Behavior: Putting Theory into Practice, 5th edition

9781930789814
Previously published by McGraw Hill, the authors have updated the fifth edition to deliver a more concise alternative (approximately 450 pages) to the old style exhaustive, encyclopedic approach of the major competitors. 5e covers the important areas CB instructors would likely want covered, but omits material less essential to the student’s education in consumer behavior. Reviewers liked the practical application of the chapter material, noting students’ bias for retaining material that can help them become successful in a marketing career. The text thoroughly incorporates marketing realism, stressing the application of conceptual material to marketing strategies and decision making in the private, public, and nonprofit sectors. Considerable effort has been made to present the material clearly and in a style that is readable, interesting, and motivating to students. ISBN: 1-930789-81-5

Textbook Options

Sponsored eBook

Green, sustainable and our Best Price. The Sponsored eBook is our newest option. Includes select and appropriate messages of interest from our supporting sponsors. Think Spotify for textbooks. Opt-out options available at any time. Off-line access not included. See the LearnMore for more details. Help us build the sponsorship option so we can continue to reduce our prices going forward.  
$39.95
Price: $39.95
+$9.95
Total: $39.95

Online-Offline eBook

Provides 180-day access to this ad-free eBook, which works on popular devices. Includes highlighting, notes, search tools and offline access. See LearnMore for more info.  
$49.95
Price: $49.95
+$9.95
Total: $49.95

Loose Leaf Print Bundle (Black & White Loose-leaf + Online-Offline eBook)

Black & white, loose-leaf version + access to the Online-Offline eBook. Fits in 3-ring binder (not provided). NOTE: Loose Leaf is print-on demand. Once printed it ships via FedEx Priority Flat Rate (allow 14 business days). Use the Online Book while the loose-leaf ships. See LearnMore for more info.  
$49.95*
*Plus Shipping
Includes:  Online-Offline eBook
Price: $49.95
+$9.95
Total: $49.95*
*Plus Shipping

Paperback Bundle (Black & White Paperback + Online-Offline eBook)

Black & white paperback + access to the Online-Offline eBook. NOTE: paperback is print-on-demand. Once printed it ships via FedEx Priority Flat Rate (allow 14 business days). Use the Online Book while waiting for delivery. See LearnMore for more info.  
$64.95*
*Plus Shipping
Includes:  Online-Offline eBook
Price: $64.95
+$9.95
Total: $64.95*
*Plus Shipping

Color Paperback Bundle (4-Color Paperback + Online-Offline eBook)

Color paperback + access to the Online-Offline eBook. NOTE: paperback is print-on-demand. Once printed, it ships via FedEx Priority Flat Rate (allow 14 business days). Use Online Book while the paperback ships. See LearnMore for more info.  
$74.95*
*Plus Shipping
Includes:  Online-Offline eBook
Price: $74.95
+$9.95
Total: $74.95*
*Plus Shipping

Student Supplements

Downloadable Lecture Guide

A lecture guide that supplements each chapter of the textbook. Downloadable PDF files by chapter.  
$9.95
Price: $9.95
Total: $9.95