by Gaspar, Bierman, Kolari, Hise, Smith & Arreola-Risa

Introduction to Business stands apart from other entries in the market for its ability to make the fundamentals of business understandable, functional, and relevant to students with little or no business background. The authors believe the key to unlocking Introduction to Business for novice students lies in the text’s unique, engaging pedagogy based on consistency, active learning, and current topics and examples. Introduction to Business is the first cross-functionally authored text in the marketplace. Each of the six authors is a recognized authority in his field and personal expertise to the course, while keeping the discussion focused and concise for introductory-level students. The text presents a balanced and consistent voice across each of the unique content areas, enabling students to quickly gain an understanding of concepts, practices, and relationships across businesses without unnecessary or disjointed narrative.