Strategic Marketing Management, 4th edition

9780996996297
Expanded for mainstream marketing management course. New design and layout! Originally signed and developed by Cengage, Akhter's 4e takes an integrated approach to strategic marketing management, and provides a comprehensive view of strategy, strategy development, and strategy execution. ISBN 9780996996297.

Textbook Options

Online eBook

Go green by selecting this best-priced option! Provides 180-day access to the online textbook, which works on popular devices. Includes highlighting, notes, and search tools. NOTE: no printing option. See LearnMore for more info and a list of compatible devices.  
$39.95
Price: $39.95
Total: $39.95

Expedited Print Bundle (Black & White Loose-leaf + Online eBook)

Black & white, loose-leaf version + access to the Online Book. Print version is in-stock and ships same day. Fits in 3-ring binder (not provided). Allow 4 business days (via FedEx Priority Flat Rate). Use the Online Book while the loose-leaf ships. See LearnMore for more info.  
$49.95*
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Price: $49.95
Total: $49.95*
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Paperback Bundle (Black & White Paperback + Online eBook)

Black & white paperback + access to the Online Book. NOTE: paperback is print-on-demand. Once printed it ships via FedEx Priority Flat Rate (allow 10 business days). Use the Online Book while waiting for delivery. See LearnMore for more info.  
$64.95*
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Price: $64.95
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Color Paperback Bundle (4-Color Paperback + Online eBook)

Color paperback + access to the Online Book. NOTE: paperback is print-on-demand. Once printed, it ships via FedEx Priority Flat Rate (allow 10 business days). Use Online Book while the paperback ships. See LearnMore for more info.  
$74.95*
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Price: $74.95
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