Strategic Marketing Management, 4th edition
9780996996297
by Akhter
Expanded for mainstream marketing management course. New design and layout! Originally signed and developed by Cengage, Akhter's 4e takes an integrated approach to strategic marketing management, and provides a comprehensive view of strategy, strategy development, and strategy execution. ISBN 9780996996297.
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Student Supplements
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Downloadable Lecture Guide
This printable lecture guide is designed for student use and is available as a study tool and lecture resource. It contains key points, tables, and illustrations from the textbook. Downloadable pdf files contain numerous slides for each chapter of the textbook.
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