Strategic Marketing Management, 4th edition

9780996996297
Expanded for mainstream marketing management course. New design and layout! Originally signed and developed by Cengage, Akhter's 4e takes an integrated approach to strategic marketing management, and provides a comprehensive view of strategy, strategy development, and strategy execution. ISBN 9780996996297.

Textbook Options

Digital Bundle (Online eBook + Downloadable PDF Files)

BEST VALUE: Provides access to the online textbook, which works on Windows, Apple, Android, and most other devices. The online version includes highlighting, notes, and search tools. PLUS the Digital Bundle includes downloadable PDF files (by chapter) for easy self-printing and off-line studying. Please refer to the LearnMore PDF below for more info and a list of compatible devices. This option/format is recommended for students covered under the Americans with Disability Act (ADA).  
$49.95
Includes:  Online eBook
Price: $49.95
Total: $49.95

Online eBook

Go green by selecting this best-priced option! Provides 180-day access to the online textbook, which works on popular devices. Includes highlighting, notes, and search tools. NOTE: no printing option. See LearnMore for more info and a list of compatible devices.  
$39.95
Price: $39.95
Total: $39.95

Expedited Print Bundle (Black & White Loose-leaf + Online eBook)

Black & white, loose-leaf version + access to the Online Book. Print version is in-stock and ships same day. Fits in 3-ring binder (not provided). Allow 4 business days (via FedEx Priority Flat Rate). Use the Online Book while the loose-leaf ships. See LearnMore for more info.  
$49.95*
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Includes:  Online eBook
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Total: $49.95*
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Paperback Bundle (Black & White Paperback + Online eBook)

Black & white paperback + access to the Online Book. NOTE: paperback is print-on-demand. Once printed it ships via FedEx Priority Flat Rate (allow 10 business days). Use the Online Book while waiting for delivery. See LearnMore for more info.  
$64.95*
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Includes:  Online eBook
Price: $64.95
Total: $64.95*
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Color Paperback Bundle (4-Color Paperback + Online eBook)

Color paperback + access to the Online Book. NOTE: paperback is print-on-demand. Once printed, it ships via FedEx Priority Flat Rate (allow 10 business days). Use Online Book while the paperback ships. See LearnMore for more info.  
$74.95*
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Includes:  Online eBook
Price: $74.95
Total: $74.95*
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