Marketing in the 21st Century, 12th edition

9780996095402
The 12th edition of this proven and popular textbook is now available for instructor review. With 12e, Joel Evans and Barry Berman continue to deliver a comprehensive, yet reader-friendly, look at the field of marketing. Known for providing current, real-world examples and cases, the authors also take advantage of our online publishing model and provide carefully selected links to videos, web-sites and articles that provide students with real-time lessons in marketing. Supported by a complete list of instructor ancillaries as well as student supplements including a unique Student Portfolio for Marketing Planning. ISBN: 978-0-9960954-0-2

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Student Supplements

Marketing Exercises

The exercises in this workbook are geared to directly to Marketing 12e: Marketing in the 21st Century. They are intended to better help you understand and to apply the key marketing discussed throughout the book. There are 44 exercises that encompass every part and chapter of the book.  
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Strategic Marketing Planning Workbook

User-friendly Strategic Marketing Plan Template includes 4 PDF files to use in building and printing a strategic marketing plan. Adobe Flash (free download available) is needed.  
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Downloadable Lecture Guide

Key points from the textbook used by some instructors to present lectures. 22 chapters in downloadable pdf files.  
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Practice Quiz Answers

Free supplement that contains the end-of-chapter questions in the textbook. Downloadable pdf file.  
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